Hospitality & Networking
Public and VIP hospitality, B2B meetings and visitor reception.
- SDG 8Decent work and economic growth
- SDG 17Partnerships for the goals
The poles of the edition, their responsibilities and how they connect.
How to read the organisation chart
- Thematic
- Pole in charge of a specific area of the fair (quality, logistics, finance, hospitality…), with its own tasks and team.
- Cross-cutting
- Pole serving all the other poles and the whole event: it has no area of its own but supports everything (communication, marketing, technical and digital).
- Sub-pole
- Pole attached to another one, bringing its theme into every pole (for example gender and entrepreneurship).
- Cross-departmental unit
- Coordination team across several departments; the departments involved are listed in the box.
Management & Coordination
CIAAC
Project owner. Centre International Africain des Arts et de la Créativité, the Beninese NGO behind the fair and the international AWALÉ network. Strategic direction, event coordination, oversight of the operational departments. Contributes to SDGs 8 (decent work and economic growth), 11 (cultural heritage) and 17 (partnerships).
MedA Conseils
Consulting partner. Beninese consultancy founded in 2008, based in Abomey-Calavi, providing multidisciplinary and multisectoral expertise. Leads the Synergy, Gender and Entrepreneurship branch. Contributes to SDGs 5 (gender equality) and 8 (decent work and economic growth).
With the support of PUM Netherlands senior experts (external site, new tab)
Communication (PR, Press)
Image of the fair, press and public relations, visibility of the event and its partners.
- SDG 11Sustainable cities and communities
- SDG 17Partnerships for the goals
Logistics & Operations
Site layout, equipment, security, flows and logistical reception of exhibitors.
- SDG 8Decent work and economic growth
- SDG 11Sustainable cities and communities
Finance & Compliance
Xcom Conseils: financial management and lobbying; organises and manages the sponsorship funds for SIAM AWALÉ 2026.
- SDG 16Peace, justice and strong institutions
- SDG 17Partnerships for the goals
Synergy, Gender & Entrepreneurship
MedA Conseils, specialist in gender and entrepreneurship, working closely with women and men artisans: cross-cutting integration of gender, entrepreneurship and personal development; validation of artisans and membership number for the nenthol.nl marketplace.
- SDG 5Gender equality
- SDG 8Decent work and economic growth
Artistic Co-creation
Artistic direction of the fair, leadership of the Grand Défilé and co-creation of the collections.
- SDG 8Decent work and economic growth
- SDG 11Sustainable cities and communities
Technical & Quality
Standards, certification, quality control and compliance of the products on show; for online sales on nenthol.nl, quality is certified by CIAAC with MedA Conseils.
- SDG 9Industry, innovation and infrastructure
- SDG 12Responsible consumption and production
Education & Workshop
Masterclasses, workshops and mentoring sessions for women and men artisans and the general public.
- SDG 4Quality education
- SDG 8Decent work and economic growth
Artistic & Professional — Ethical Charter
Compliance with the ethical charter and support for the professionalisation of creators.
- SDG 8Decent work and economic growth
- SDG 12Responsible consumption and production
Fusion of Arts & Discovery
Support for the event, the stands, the workshops and the master classes through music, design, visual arts, culinary arts and wellbeing arts.
- SDG 4Quality education
- SDG 11Sustainable cities and communities
Marketing & Prospecting
Exhibitor and buyer prospecting, marketing strategy and commercial development of the fair.
- SDG 8Decent work and economic growth
- SDG 17Partnerships for the goals
Technical & Digital
NVBB Nederland supports the SIAM every year: technical support for the team and the event, digital ticketing and online sales of the products of women and men artisans from Benin who join nenthol.nl. Every year, NVBB Nederland does its utmost to grow their sales.
- SDG 8Decent work and economic growth
- SDG 9Industry, innovation and infrastructure
- SDG 17Partnerships for the goals
Inter-service digital and integration unit
Represented by NVBB Nederland. Coordination across the Communication (PR, press), Marketing & Prospecting and Technical & Digital departments: for each SIAM edition, their information is integrated on nenthol.nl, up to date and accessible to everyone, supporting work for women and men artisans (SDG 8), digital innovation (SDG 9) and partnerships (SDG 17).
- SDG 8Decent work and economic growth
- SDG 9Industry, innovation and infrastructure
- SDG 17Partnerships for the goals
Departments involved
Communication (PR, Press)
Marketing & Prospecting
Technical & Digital
Last updated:
